Why Simplify Your Personal Brand on LinkedIn—Less can be More?

I personally believe that many people on LinkedIn have a tendency towards overcomplicating their personal brand. In the past I have been guilty too in this respect.

I often nowadays reflect upon exam time advice given to me by a great teacher I had whilst in my teens whose words I often remember“ the goal is to answer the question, not give out superfluous stuff about your overall knowledge”.

His advice was not to go into huge lengths about your knowledge of the exam topic, but rather to focus on answering the exam question itself in relevant detail which then in fact demonstrates your key knowledge of the topic.

It sounds so easy, but many of us overcomplicate, racing out of the blocks trying to say all sorts of stuff about our knowledge but missing the part of actually answering the key underlying question- which is very often “How Can You Help Me?”

On LinkedIn, many people can tend to go off on tangents with “superfluous stuff”- that doesn’t really matter. BECAUSE you don’t need to be everything to everyone. Instead, consider, I suggest focusing your mind on some key elements:

Your LinkedIn profile is more than a job resume—it’s a conversation potential opener and an information starter. Use a clear headline, a compelling-relevant driven “About” section, and visuals that overall reflects you and your brand/business as they say combined what you are all about.

Sometimes maybe just keeping it simple, focused, and aligned will work best for you.