Tips for writing a blog post- a Podcast

An Interview with Zoe Bishop a Copywriting Specialist.

 

Tips for writing a blog post – in this weeks podcast I am chatting with Zoë Bishop who offers Copywriting Support For SMEs, Charities And Not for Profit Organisations.

Here are some interesting stats about blogs in 2022

  • 77% of internet users read blogs
  • Source (Source: Daily Infographic)
  • 68.5% of people think blogs add credibility to a site.
  • Source (Source: Social Marketing Writing)

During our chat Zoe and myself touch upon a number of considerations:

  • the importance of having a plan.
  • Understanding why you are writing the blog post and what you want to achieve

Blog posts can answer questions to help an audience you would like to be your ideal clients. You can showcase your expertise and explain why do business with you.

Here are some Tips:

  1. Write headlines that will hook your audience.
  2. Give value – a reason to read your blog.
  3. Create a teaser to create interest and a reason to read more.

Introduction to your blog.

Let your introduction be unique Give people focus and clarity what they will learn from reading your blog post

 

1a
2a
3a
previous arrow
next arrow

Control Your Site Yourself With

Divi WordPress Theme

LISTEN HERE:

Or Listen On These Platforms:

Main copy of the blog post

The main copy needs structure – what problem will it solve – what story have you to tell – what solution do you offer. Use formatting make it easy to read and understand and give the reader action steps to do after reading the blog post.

Call to action

What do you want your reader to do – Book an appointment – Visit another blog post you have written?.

Final Statement

Where possible “The Solution” how you can help solve that problem. Can you include any added bonuses, for example an ebook

 Proof Reading

Zoe’s Recommendation read you blog post out loud Get other people to review it  Use grammarly.com to check spellings and more  Check are there any words are difficult to understand

Zoe’s Final Recommendations

Repurpose you blog post , create social posts from it , info graphics , video and so much more Test to see what works best Ask people what you should write about The more you write the more confidence you will build about writing

 

Zoe Bishop Contact Details

Website:       torchlightmarketing.co.uk

Email:  – zoe.bishop@torchlightmarketing.co.uk

 

I specialise in helping Businesses who provide services , professionals , freelancers, health , wellness, local and  Startups.  Designing , Creating and  Managing  WordPress Sites. Presenting online workshops 1 to 1 training on zoom. Creating digital content blog posts , social video , social graphics and much more. The focus of my business is to help business to compete in the online space by creating customer focused content. I really enjoy teaching and helping business understand what to do and how to promote their businesses in the online space

Rosemary O Shaughnessy

Check Out Our Services

Pin It on Pinterest