LinkedIn has made strategic changes to what posts appear on our newsfeed, also that they are not looking for viral content.
LinkedIn has an increase in content being shared 42% between  2021-2023 and 27% increase in content being viewed. 2023 there is more competition with other content from other businesses. Members of LinkedIn have complained due about their news feed and irrelevant content LinkedIn made changes and there has been a reduction of 80% in complaints.

2023 Writing your posts to be seen

  • Are you writing to your audience?
  • Does your post showcase knowledge and expertise 
  • Do your posts receive meaningful comments
  • Are you sharing perspectives, insights, and opinions

Remember, LinkedIn wants to see trusted knowledgeable content and member-building relevant  communities

Many thanks for listening to this Podcast Rosemary O’Shaughnessy digitalcontentmanager.ie and Certified LinkedIn Marketing Insider 
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