Seeking Digital Perfection is Counterproductive?
Seeking Digital Perfection is Counterproductive? Seeking Digital Perfection is Counterproductive? When it comes to creating online digital content, I would argue that it’s a big mistake to try to always shoot for perfection. Why? I believe that seeking perfection can be...
Why use a blog to promote your business online?
Why you should blog to promote your business online? Why use a blog to promote your business online? Save for Time investment- in learning and doing - Blogging is an inexpensive way to market your business online. It's hardly a surprise that I spend significant amounts of time reviewing the...
Social media when to pitch or not?
Social media when to pitch or not? Well straight up there are no golden rules and common sense should prevail. I wrote a post about the importance of remembering the social part of social media first. The point is that if you interact consistently with your audience it becomes easier to...
Marketing Trends for 2021?
COVID-19 and Digital Marketing trends for 2021? Digital Marketing Trends for 2021: well in these very strange times I read with some interest a report by DELOITTE on the topic. Their report is a focus on 7 trends they believe important in the marketing context-based around 2 conducted surveys...
Businesses Remember the Social Part in Social Media
Businesses Remember the Social Part in Social Media: When it comes to successful social media marketing to an audience,...
Podcast-Digital Content Creation-Just Get Started
Digital Content-Just Get Started Digital Content-Just Get Started: in this short podcast I focus on the mindset of just getting started when it comes to creating digital content. In the Podcast I consider: why your mindset is important dealing with conflicting advice putting online marketing on...
Startups should use a quality photo editor
Startups should use a quality photo editor No matter what form of online marketing you pursue you will have to use graphics in some shape or form. For startups the fun begins when you have to format- edit- resize and optimise that great graphic you found to include in a post or sales page or on...
Startups why do you need social media?
Why do Online Startups need to use social media? Why do Online Startups need to use social media: well one good reason is it can be a very cost-effective way for any new business to broadcast themselves and what they are about- online. For a brand new business both offline and online the...
A Business Choosing the right social platform?
Picking the right social media business channel? Is your Business Using the right social platform? There are pros and cons to all of the major...
Social Media Matters for Search Engines and Website Traffic
Why social media matters for search engines and your website Many may ask- Why Social Media Matters for Search Engines. Let's start with the obvious- if we go to the time and trouble of creating a website page or post we want relevant people to read it- we want relevant eyeballs on it. Today...
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