Social media when to pitch or not?
Well straight up there are no golden rules and common sense should prevail.
I wrote a post about the importance of remembering the social part of social media first. The point is that if you interact consistently with your audience it becomes easier to understand them and this makes it easier to decide how often to pitch a sale.
When it comes to promoting your products or services through social media channels there is no magic ratio-rule book or formula when it comes to the number of ads or sales pitches versus the amount of regular social content that you put out there online on your social channels.
Providing that you have established trust then some audiences might respond kindly to a 2 to 1 ratio of content versus advertising messages or sales pitches, while others will become blind if they get a marketing message for every two content posts.
For those starting out a good way to play it safe may be to use a ratio of at least 3 to 1 or even 5 to 1.
Meaning that you post at least three/five quality content messages for every one pure marketing message.
Remember social channels are social so do not piss off people through constant unadulterated sales pitches – your audience may pay more attention to that offer of yours if you tame it down by mixing that sale with other great regular content. That establishes trust because you are interacting with your audience.
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