Why Freelancers Should Use LinkedIn?
Its a fair question to ask ” Why Freelancers Should Use LinkedIn?”. Especially from the practical mindset of accepting from the get go that time and effort will be required on a freelancers part. In the digital era of today it’s a simple fact that lots of businesses outsource online work and projects because it fills missing gaps for them in lacking in house skills and hiring a freelancer can be a very cost-effective way for any business to get specific/skilled work done ( as opposed to hiring another full time employee).
70 percent of small businesses have hired a freelancer in the past, with half of these being within the past 3 months. Also, 81 percent of these businesses plan to hire more freelancers in the near future. – (LinkedIn)
Sometimes all of us engage someone to complete a single project for us that we lack the skill to do ourselves. For example we hire a lawyer to buy our house-(a project) -and if he or she works well for us we recommend them to others later on or indeed engage them in the future ourselves for another project. The point is that for you the freelancer there is likely to be a market for your specific skillset and LinkedIn should factor in to your marketing equation as a great way to target/advertise to that market and let them know what you can do for them. LinkedIn matters because whilst it is generally categorised as a “social” platform -which it is – it is also a platform that is business orientated with lots of people who have the power to hire. Of course LinkedIn is not a set and forget tool and will require work and consistency on your part but it can pay big dividends for you the freelancer BECAUSE:
LinkedIn can help freelancers accomplish the following:
(In no order of importance)
You can Build a network for yourself
You can Stand out from the crowd
Build your personal brand
Highlight accomplishments
You can Get referrals
Get/Showcase recommendations
You can get endorsements for skills
LinkedIn is a Useful Platform For a Freelancer To:
Research opportunities. you can search for content related to your industry sector / profession. and review this activity and see what might be important for you to. incorporate into your networking plan.
Connect with other freelancers
You Can Research companies
You can Prepare for interviews
You Can Search for jobs.
There is no magic set and forget formula for LinkedIn – no magic button- but if you learn how to use the fundamentals and best practices you will have
- in depth information about your sector.
- a grasp on industry trends and the companies that influence them.
And lastly most importantly of all, the bottom line is you will have the opportunity to present your digital presence as a freelancer who is professional and available to solve gaps for lots of businesses out there.
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