You SHOULD Read The LinkedIn Sales Report 2022.
Why You Should Read The LinkedIn Sales Report 2022– UK edition: The pandemic has forced or perhaps caused lots of businesses worldwide to adapt and change their online marketing approach when it comes to meeting customer needs and what they want and now expect from a business, and if you accept that premise, read this report which is very useful reading and indeed cause for reflection for business owners, sales professionals, organisations and even local businesses.
“The State of Sales in 2022 is significantly more data-driven, technology-empowered and calibrated around buyer needs and priorities than it ever has been.” – LinkedIn sales report 2022.
The report is downloadable as a PDF entitled “LinkedIn State of Sales 2022 | UK Edition”. (Click the button link below)
As the report notes, the Covid-19 pandemic has brought about permanent changes to buying and selling processes.
- 74% of UK buyers like to operate remotely, at least half of the time. They find virtual buying easier — and that’s enabled them to raise the standards they expect from sales as a condition of engaging.
- Salespeople have turned to new platforms to replace in-person meetings and events,
- 50% of buyers say working remotely has made buying easier. Only 11% say it’s made it more difficult
Another Point from the report:
“….through the pandemic, we have seen top performing salespeople adapt and become more efficient in their prospect targeting”.
I believe lots of you will take value from the stats and observations- i did and from my perspective for my reasons I noted some points from which I created the graphic below.
Why You Should Read The LinkedIn Sales Report 2022– UK edition for TRENDS:
“Great things are done by a series of small things brought together.” – Vincent van Gogh.
The report also considers some trends:
There is a lot of information in these sections to ponder upon:
Trend #1: How sales has changed, permanently and positively
Trend #2: The rise of sales tech and data-driven selling
Trend #3: How top-performing salespeople thrive with technology
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