How to write copy that converts?

How to write copy that converts?

Podcast – How to write copy that converts?

An Interview with Judith Rafferty a Copywriting Specialist.


In my Podcast this week I spoke with Judith Rafferty who is a copywriter who specialises in copywriting that converts. That’s important folks!.

During the conversation we chatted about how Judith works for professionals such as solicitors and accountants.

  • Then we got into discussing how to create copy
  • Copy that is customer focused and stands out
  • How to write copy that is engaging and inviting
  • How to structure content that is easy to read and understand
  • The importance of understand the needs of the audience.

When we read most of us are asking the question of what’s in it for me 

  • Does the copy answer my problem or challenge
  • Make your copy engaging and sell a result and outcome.

Judith’s final thoughts

  • Make you copy compassionate and people focused
  • Remember people want authenticity
  • What are your brand values 
  • Stay visible
  • Give value 
  • Adapt  your content 


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Judith Rafferty Contact Details

Website:        https://fruitionventures.co.uk/

LinkedIn:  – linkedin.com/in/judith-rafferty

I specialise in helping Businesses who provide services , professionals , freelancers, health , wellness, local and  Startups.  Designing , Creating and  Managing  WordPress Sites. Presenting online workshops 1 to 1 training on zoom. Creating digital content blog posts , social video , social graphics and much more. The focus of my business is to help business to compete in the online space by creating customer focused content. I really enjoy teaching and helping business understand what to do and how to promote their businesses in the online space

Rosemary O Shaughnessy

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