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Losing Sales because no alternatives offered?
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If some of you had doubts pre-covid about the benefits of having a system for online sales you may have come to the obvious conclusion that online shopping in some form nowadays has to be a help to your business overall.
The simple fact is that the pandemic has changed the shopping habits of many of us.
My simple podcast reflects upon a recent shopping experience such that it struck me how many sales a business could lose by not offering alternatives to products not in stock.
For the last year, I have purchased the majority of my groceries because I noticed a local supermarket offered free local delivery. They have a website where product is displayed and you either ring in an order on the website or email it. Usually, it’s same-day delivery and I am now a grateful weekly customer- the convenience during lockdowns has been memorable.
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After emailing my order a staff member rings when compiling the order basket to indicate what’s sold out and invariably I have been offered alternative products which 90% of the time I accept.
Recently on a very rare occasion indeed a new staff member simply confirmed what wasn’t available and offered no alternatives – fair enough- so order completed.
However later when reviewing the bill I noticed that my bill was 20% less than usual – great- but look what the local business lost by not offering alternatives.
I consider the story and other things in this short podcast so listen to it and reflect how small things in a business go a long way towards affecting profit!
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I specialise in helping Businesses who provide services , professionals , freelancers, health , wellness, local and Startups. Designing , Creating and Managing WordPress Sites. Presenting online workshops 1 to 1 training on zoom. Creating digital content blog posts , social video , social graphics and much more. The focus of my business is to help business to compete in the online space by creating customer focused content. I really enjoy teaching and helping business understand what to do and how to promote their businesses in the online space
Rosemary O Shaughnessy
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