...

Digital skills decline in 2020/2021?

by | Feb 9, 2022 | Content Creation

Digital Skills Decline between 2020 & 2021

Apparently there has been a digital skills decline in 2020 and 2021 according to a recent report.

Marketing your business online is not as straightforward as many would have you believe because as we all know there are no magic one-click solutions,  there are a lot of moving parts involved whether we like it or not, and platforms change or innovate or indeed go out of fashion all the time.

 In the context of digital skills, my own Hubspot certification was about to become outdated back in December so I  embarked upon resitting the various exams so that my certificates could be updated. Obviously a painful experience on one level but very rewarding on another in that yes I learnt more than I imagined. The point is that ongoing education is simply necessary. 

Therefore I noticed and read with interest an article from marketing week.com because what caught my attention was the following subheading from the piece: 

“New research from the Chartered Institute of Marketing suggests marketers are failing to keep up as marketing technologies and social media platforms innovate “at pace”.

They go on to note:

“Marketers’ abilities in key digital skills have either stagnated or declined between 2020 and 2021 at all levels of seniority, according to new research”.

The article is based upon a study, conducted by the Chartered Institute of Marketing (CIM) and training body Target Internet And makes interesting reading and you can view the article through the link below: 

https://www.marketingweek.com/marketings-digital-skills-proficiency-declines/

My Take on this Digital Skills Decline

I think it is fair to say that many businesses out there need to update their digital skills. I believe in content marketing and as noted in the report:

Content marketing experienced the second-biggest decline, down 4% to a score of 24%, followed by social media, which drops 2% to 32%. Three-quarters of marketers fall into the lowest two quintiles for content marketing.

The internet is “content” – if your website has little content on it of interest to your target audience -why stick around? If you need any help contact me.

FOLLOW ME

MY CERTIFICATION

GREAT HOSTING FOR STARTUPS

BUILD ANYTHING WITH DIVI

Divi WordPress Theme

BECOME YOUR OWN DESIGNER

Conquer LinkedIn Content Creation Challenges with Ease

Conquer LinkedIn Content Creation Challenges with Ease

Conquer LinkedIn Content Creation Challenges with Ease Embarking on the content creation journey on LinkedIn can sometimes feel like navigating a maze, filled with twists and turns at every corner. But fear not! With the right strategies and mindset, overcoming these...

How To Use LinkedIn Private Mode and Why Use It.

How To Use LinkedIn Private Mode and Why Use It.

How To Use LinkedIn Private Mode and Why Use It. In this video, I will show you how to use LinkedIn's private mode and explore the different settings for viewing profiles. By adjusting your visibility preferences, you can control what information is displayed when you...

Are Your LinkedIn posts Hitting the Right People

Are Your LinkedIn posts Hitting the Right People

LinkedIn has made strategic changes to what posts appear on our newsfeed, also that they are not looking for viral content.LinkedIn has an increase in content being shared 42% between  2021-2023 and 27% increase in content being viewed. 2023 there is more competition...

Use LinkedIn To Hire Top Talent?

Use LinkedIn To Hire Top Talent?

Why Use LinkedIn to Hire Top Talent Posting jobs on LinkedIn Promoting your job Rating your applications Overview of the Podcast Thank you for listening to this week's podcast, Rosemary O'Shaughnessy, Digital Content Manager. My mission is to assist freelancers,...

Why visual design matters more than ever.?

Why visual design matters more than ever.?

Why Visual Design Matters more than Ever?   Canva has produced a recent 2023 Visual Economy Report that essentially covers: Why Visual Design Matters more than Ever Promoting your business online nowadays is not as easy in a lot of ways compared to times gone by....

Why networking is a vital skill for business owners

Why networking is a vital skill for business owners

Why networking is a vital skill for business owners?My guest in this podcast is Barbara Ann Fitzpatrick, Founder of Kindred Business Networking (based in the UK & Ireland) who discusses with me "Why networking is a vital skill for business owners". Barbara had a...

Are You Projecting a Confident & Stylish Image?

Are You Projecting a Confident & Stylish Image?

Are You Projecting a Confident & Stylish Image? Are You Projecting a Confident & Stylish Image? This is an interesting Podcast with Rosee Elliott an author whose specialty field is in helping people empower themselves to present a confident image. Rosee talks...

I specialise in helping Businesses who provide services , professionals , freelancers, health , wellness, local and  Startups.  Designing , Creating and Managing  WordPress Sites. Presenting online workshops 1 to 1 training on zoom. Creating digital content blog posts , social video , social graphics and much more. The focus of my business is to help business to compete in the online space by creating customer focused content. I really enjoy teaching and helping business understand what to do and how to promote their businesses in the online space

Rosemary O Shaughnessy

SUBSCRIBE?

SIGN UP TO RECEIVE OUR LATEST POSTS & PODCASTS & USEFUL RESOURCES/ TIPS & TRICKS!

We don’t spam! Read our privacy policy for more info.

Pin It on Pinterest

Seraphinite AcceleratorOptimized by Seraphinite Accelerator
Turns on site high speed to be attractive for people and search engines.